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Silvia Mogas - Executive MBA

Full-Stack Marketer

+19y Experience
+16y Marketing
+11y Team Leadership
y Blockchain & Web3 Industry



Portfolio available upon request. 

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About Me

I have been working for fast-paced companies managing strategy, marketing, partnerships, and events across EMEA, US, and SEA regions for almost 20 years and I have experience with B2B, B2C and B2B2C channels across several sectors:

Fintech, Edtech, Blockchain, Web3, NFTs, DeFi, Startups, Travel, Hospitality, Real Estate, and Cosmetics.

I am a customer-centric professional, purpose-driven, on a mission to build memorable brands. Goal- and data-driven, adaptable and versatile, easily able to work in teams or individually. I thrive in challenging environments, take pride in being a flexible problem solver, and always make things happen. 💪🏼

I believe that success is built on the foundation of a strong team, with communication and trust as its main pillars. I have been working in the blockchain space for the last four years, helping traditional companies integrate blockchain technology into their existing practices and also building Native Web3 tech startups through community creation, customer base building, and strategic market penetration.

💡 Curious innate, and proactive, knowmad, my motto is always to be learning. I am very interested in new technologies, innovation, and contributing to making this world a better place.

🎓 I hold an Executive MBA, a Postdegree in Product Management, and a Chartered Institute of Marketing Diploma, and I am Tourism Graduated with a Marketing specialisation.

👥 I am a natural dot connector and enjoy attending worldwide Web3 & Ai events and Conferences as a Speaker 🎤 and participating in Podcasts & AMAs.

✔️ Expertise: Marketing, PR, Strategy, Partnerships, Business Development, Growth, Leadership, Project Management, Events & Comms.

💙 Interests: Blockchain, Cryptocurrency, Web3, NFTs, Gaming, Ai, Metaverse, People, Startups, Fintech, Entrepreneurship and Investing.

Work Experience


2019 - CURRENT

Head Of Marketing & Communications

2021 - CURRENT

Chief Marketing Officer

2020 - 2021


2019 - 2021

Head of Marketing

2018 - 2019

Sales & Marketing Manager

2017 - 2018

Product Marketing Manager

2015 - 2016

Marketing Online

2014 - 2015

Social Media

2014 - 2015

Meetings and Events Coordinator

2010 - 2014



We provide full-stack marketing services for Blockchain, Metaverse, NFTs and cryptocurrency projects.

Our services include:

  • Recruitment

  • Marketing Strategy

  • PR

  • Influencers & KOLs

  • Events

  • Social Media

  • Community Management

  • Partnerships

Fayre Labs

NFTs FOR ALL BRANDS AND FANS 🍦 Part NFT marketplace, part fan activation hub. We make tools that allow creators and brands to build fan clubs, which gives NFTs unlimited function & purpose in real life, online, and in virtual worlds.


  • Marketing Team leadership and recruitment - 7 team members + 20 Community Managers.

  • Marketing P&L ownership.

  • Growth Marketing, performance, launchpads, Partnerships, Agencies Relations, UX, PR, Community Management, Design, Cointelegraph, Social Media (Twitter, Facebook, Instagram, LinkedIn, Telegram, Discord, Reddit, Medium, YouTube, TikTok) Newsletter and content strategy.

  • In charge of the RCD Espanyol Partner, partner relations, Strategy, Communications and Promotion.

  • AMAs (Twitch), Conferences, Speaking and project promotion.

  • $FAYRE Token Launch.

  • Co-Marketing with our Partners: Moonpay, Polygon, Pinata, Protocol Labs, Moralis, MCEX, Bitrue, IPA

  • Fayre Academy -> Three levels of educational material for our users.

  • Brand Rebranding.

  • Marketing campaigns with influencers and KOL’s

Envoy DeFi


Reshaping Supply Chain Finance.
Empowering the next generation of decentralised commerce.

I defined the Marketing strategy, positioning and target audiences. Brand rebranding, Go-To-Market Strategy and Token Launch. I managed international teams across all time zones.


AppQuila is a PropTech that connects house owners with tenants to streamline the renting process with blockchain technology, making it simplified, expeditious, transparent and safe.

Hilton Hotels


Developed and managed the 360º quarterly/annual marketing plan by segment in line with budget requirements for the Hotel, Conference Centre, Meetings & Events, Weddings, and F&B outlets.



Main responsibilities:  
•      Marketing P&L ownership
•      Marketing Strategy & Team leadership

•      Led successful marketing campaigns through Social Media, PR, Influencers, Events, Google Adds and ensured their activation month over month.  
•    Conducted internal meetings with the other departments to share best practices. 
•    Negotiation with suppliers and partnership alliances.  
•    Managed corporate identity, Partnerships, Events, Trade Fairs, hotel rebranding, Webs, Social Media, advertising, promotions, PR, press releases, CRM, communication plan, SEM, SEO, and influencers. KPIs and ROI measurement.  


#Winner of the Highly Commended Award for the best Wedding Marketing Plan in the UK by The Hotel Marketing Association.

#Winners of the "Best Events & Conference Hotel Award" and Finalists in the categories "Best Hotel between 50 & 200 rooms" "Best Wedding Hotel in the east" and "Best City Hotel"

Stonegate Pubs


In my role as the Sales and Marketing Manager, I managed the booking process, maximised revenue through events and pre-booked sales. Liaising with clients, partners, event organisers and external agents. Successfully increased the weekly sales turnover.

Main responsibilities:

  • - Led teams of +20 people

  • Event Management

  • As a member of Team North, we achieved:

    • 115% of Confirmed Covers (Second in the division)

    • 38.6% YOY Confirmed Covers (Highest in the division)¡

    • Social Media Followers and engagement increased by 30% YOY

  • Awards

#Successfully achieved and exceeded a 29% 2017 sales target.
#Awarded as 2nd sales team across all the division.
#Mentioned regularly in companies’ internal bulletin.

Henna Morena

Henna Morena is a cosmetics brand that you can acquire from their shops and through e-commerce, the purpose of my role was to open the B2B channel and also to carry out a Market Research and a Benchmark.

- In charge of the Spanish Market
- Promotional Events organisation
- Partnerships acquisition


Marketing growth strategy through Social Media Channels, Press Releases creation, Trade Fairs attendance, Events, and leaflets creation. Linkbuilding strategy with partnerships to increase our SEO.



Grupo Itnet

Planned and implemented a social media calendar for all digital platforms and e-commerce, copywriting, results analysis, artwork design and reporting.


SC Trade Center

End-to-End Event Management and Promotion. Client enquiry, Ad-hoc proposal, and event coordination with the team and the different suppliers.

Managed from small board meetings to large conferences.
5 to +2000 people
+20 events per week

Clients: HP, Harley Davidson, Affinity Petcare, PIMEC, Terrassa Chamber of commerce, Kantar World Panel, Campofrio, Santander Bank, Galderma.


Universitat Oberta de Cantalunya

Master of Business Administration - MBA, Business Administration and Management, General



AGILE: Project Management - SCRUM - LEAN - KANBAN (2019) 

- Zen Business (2020)

- Neuro-linguistic programming (NLP) (2020)

- Advanced Negotiation (2020)

- Public Speaking - Communication (2021) 

- Employer Branding (2021)

- Circular Economy (2021)

Languages                       Organisations       

Spanish - Mother Tongue

Catalan - Mother Tongue

English - Proficiency

French - DELF B2

  • World of Women

  • Tech Barcelona

  • The CMO Club by Salesforce

  • CMO Council

  • Col•legi del Màrqueting i la Comunicació de Catalunya

Judge / Mentor / Advisor

  • Stanford AI & Web3 Research Lab Association

  • Newchip​

  • R3 Corda​

  • Startup Mentor - SBC Inclusive Fintech & DeFi Program

  • Wise Advizor

🚀 Ready to elevate your startup?


Let's collaborate for success!

Let's connect! 🌟

Thank you for your message!

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