About

Silvia Mogas

Silvia Mogas is the founder of Subirachs Ventures, a Web3 ecosystem building products, media, systems, and communities at the intersection of technology, culture, and impact. She brings more than two decades of experience across strategy, market positioning, partnerships, business development, growth, and ecosystem design, helping emerging ventures move from vision to market with clarity, credibility, and commercial direction. Her work connects institutional strategy with practical adoption across the globe.
Silvia Mogas, Web3 strategist, advisor and Fractional CMO

Long bio

For over 20 years I have built brands, narratives, and go-to-market systems for businesses operating at the edge of new technology, from hospitality and consumer brands into Web3, capital markets, and regulated digital assets. I am, at heart, a builder and a problem-solver: I am happiest when I am turning something ambiguous into a system that runs. As founder of Subirachs Ventures and lead strategist behind BMBWeb3, I work with issuers, OTC desks, regulated exchanges, and token projects on go-to-market strategy, institutional outreach, and exchange listings, with campaigns spanning Bitget, KuCoin, LBank, Gemstone, Bitfinex, and beyond. Increasingly, that work includes building AI automations that handle the repetitive parts of marketing and operations, so teams can move faster without adding headcount. I have spoken at over 100 global conferences across 20+ countries and 4 continents, co-authored four books on AI, blockchain, and leadership, and lecture at EAE Business School and EM Normandie Business School. I mentor at Stanford AI & Web3 Research Lab Association and R3 Corda. Recipient of the LinkedIn Top Marketing Strategy Voice & Web3 Voice award and recognised among the Global Top 100 Women of the Future in Emerging Tech.

Web3 ecosystem

Founder

Subirachs Ventures

Through Subirachs Ventures, Silvia leads the strategic direction behind a portfolio of products, media, systems and communities at the intersection of technology, culture and impact.

Subirachs Ventures

HeyLola

Social-impact venture making Web3 tangible through rescue dogs, digital identity and adoption visibility.

Subirachs Ventures

Trust The Signal Media

Media company, podcast and newsletter for capital markets and on-chain infrastructure.

Subirachs Ventures

Blockchain Marketing Boutique (BMBWeb3)

Narrative and GTM agency for regulated digital assets, OTC desks, and token issuers.

Awards & recognition

2025

TOP 25 Finance & Web3 Spain

2024

Marketing Leader of the Year

2023

Global Top 100 Women of the Future in Emerging Tech

2023

LinkedIn Top Marketing Strategy Voice & Web3 Voice

2019

Highly Commended, Best Marketing Plan UK · HMA

Selected conferences

Mobile World Congress
South Summit
AIM Abu Dhabi
Taipei Blockchain Week
NFT Paris
NFT NYC
AWE Europe
TBEX Europe
DIWC Dubai
Token2049 Dubai
ETHGlobal Cannes
Permissionless IV NYC

The path

2005

Started in events, PR, and influencer marketing, learning how people make decisions before they know they're making them.

2017

Head of Marketing at Stonegate Pub Company. Highest confirmed covers growth in the group (38.6% YOY). Second in division.

2018

Head of Marketing at DoubleTree by Hilton. Winner Highly Commended, Best Marketing Plan UK, HMA.

2019

Founded BMBWeb3 and Blockchain Marketing Boutique. First contact with blockchain. Recognised that the problem wasn't the technology, it was the onboarding.

2021

CMO at Envoy DeFi. First full Web3 leadership role. Token pre-sale, GTM, rebrand. Also: co-authored Women of the Future.

2022

Head of Marketing and Communications at Fayre Labs, official NFT Collection of RCD Espanyol. $1M marketing budget. $FAYRE exchange listing. NFT Marketplace launch.

2023

LinkedIn Top Marketing Strategy Voice & Web3 Voice. Global Top 100 Women of the Future in Emerging Tech. Keynote at Lisbon and Zurich.

2024

Chief Marketing Officer for NexBridge and NexPlace. OTC desk GTM. Listed across Bitget, KuCoin, LBank, Bitfinex. Polkadot Hackathon 3rd place. DIWC Dubai Speaker.

2025–26

ETHGlobal Cannes 2× Bounty Winner. Coinbase CDP 3rd Prize. Permissionless IV Prize Pool. Building Trust the Signal Media. TOP 25 Finance & Web3 Spain.

If you are building something that needs real-world traction, not just on-chain metrics, let's talk.

A fractional Chief Marketing Officer, a keynote speaker, strategic advice, an AI automation build, or someone who has done the exchange listing before, if it's one of those, I'm available for a focused conversation.

Newsletter

Web3 Adoption Signals

Strategic insights on Web3 marketing, digital assets, tokenisation, RWA, partnerships, PR and real-world adoption.

No hype. No noise. Just signals on where Web3 meets the real world.