02Formal WorkDubai · Barcelona · New York

Work Experience

More than 20 years across marketing, partnerships, business development, growth, events and communications — and, since 2019, in Web3, capital markets and digital assets. A builder and operator who turns strategy into measurable traction.

Selected cases

Problem, work, result

Three engagements written so a pitch can reuse them. The figures below are the ones already public.

No. 01

Cool Pericos

Fayre Labs × RCD Espanyol

Problem

Bring Web3 to a LaLiga club’s supporters without the jargon, and coordinate an NFT collection, a marketplace, a token and the stadium as one launch.

What she did

As Head of Marketing and Communications at Fayre Labs, led go-to-market, community, public relations and KOL partnerships.
Presented Cool Pericos at RCDE Stadium with the club.
Spoke at the club’s press conference for the launch, broadcast on RCD Espanyol TV.
Fayre Academy and Web3 Pills: 20 articles in three languages, so supporters could follow the technology before they took part.
Supported the $FAYRE exchange listing. The marketing function was a team of about seven, on a budget of about $1 million.

Public results

1,900
NFTs in Cool Pericos, the number of the club’s founding year
20,000+
People in the community
4
Stadium activations, including the presentation at RCDE Stadium and match days against FC Barcelona, Getafe and Celta de Vigo

No. 02

Blockchain Marketing Boutique

From boutique to adoption partner

Problem

Teams coming from outside Web3, and teams already native to it, lacked a partner that could hold strategy, marketing, education and events together.

What she did

Founded Blockchain Marketing Boutique in 2019, with four lines of work: advisory, a 360° agency practice and fractional chief marketing officer support, education, and events.
The practice runs through hubs in Dubai, Barcelona and New York.
Selected for the US Embassy and Foment del Treball 30 Entrepreneurs Programme (AWE 2023), a cohort of 30 entrepreneurs.

Public results

Extensive international speaking, including major conferences worldwide.

No. 03

Tokenisation and markets

Gulf Magazine and Expansión

Problem

Tokenisation stalls between issuing a token and having a market: the proposition, the investors and the channels are a different problem from the issuance itself.

What she did

Set the argument out in Gulf Magazine on 7 July 2026: creating a token is not the same as creating a market, and in complex markets relevance matters more than reach.
Cited in Expansión on 21 March 2026 as founder of BMBWeb3.

Public results

The argument is published in the GCC, in Gulf Magazine, and she is cited in the Spanish business press.
Web3 since 2019, after more than 20 years in marketing, partnerships and commercial strategy.

More on stage, including AWE EU 2023, Vienna — Main Stage Host and MC, in the speaking archive.

05-2019 – Present

Remote · Dubai

Blockchain Marketing Boutique (BMBWeb3)

Growth & Strategy, Fractional CMO

Web3 ecosystem and GTM agency. Silvia operates as Fractional CMO and strategic advisor across OTC desks, exchanges, and regulated digital asset platforms. She doesn't just advise — she builds the go-to-market systems and AI automations that turn strategy into traction.

OTC desk go-to-market for regulated and yield-focused digital assets.
Built institutional outreach programmes for HNW funds, asset managers, and institutionals.
Led listing strategy across Bitget, KuCoin, LBank, Coinstore, XT, Bitfinex, and other global exchanges.
Advised projects on issuance positioning, investor narrative, and market readiness for RWAs and yield products.
Designed educational programmes for investors, traders, and partners on regulated digital assets and market structure.

Some Clients and Projects

NexBridge

Chief Marketing Officer

Media →

NexPlace

Chief Marketing Officer

Media →

SATS Capital

Strategic Advisor

Portio Capital

Fractional CMO

Cookie3

PR Consultant

XHYPE

PR Consultant

PSP Angels

Marketing Consultant

Fayre Labs

Head of Marketing and Communications

Media →

Envoy DeFi

Chief Marketing Officer

2025 – Present

Remote · Global

Trust the Signal Media

Founder

Media and intelligence platform on digital assets, capital markets, institutional adoption and emerging technology narratives.

Ongoing

Web3 events worldwide

#BMBOnTour

Host, Interview Series

Blockchain Marketing Boutique's travelling interview series. Silvia hosts conversations with founders, builders and operators recorded on the road at Web3 events across the world.

01-2022 – 01-2023

Remote · London

Fayre Labs / RCD Espanyol

Head of Marketing and Communications

Built and ran the full marketing function for the official NFT Collection of La Liga club RCD Espanyol. Stood it up from zero and shipped.

Led marketing strategy and execution with a $1M budget.
Launched the exchange listing of $FAYRE, coordinating marketing, communications, and community growth.
Launched an NFT Marketplace tied to a major sports brand.
Managed all PR and communications for the collection launch.

Some Clients and Projects

RCD Espanyol NFT Collection

Head of Marketing

International Pool Association NFT Collection

NFT Strategy

Media

Fayre Labs / RCD Espanyol NFT Collection

Watch on YouTube

Fayre Labs / RCD Espanyol NFT Collection

Watch on YouTube

Fayre Labs / RCD Espanyol NFT Collection

Watch on YouTube

Fayre Labs / RCD Espanyol NFT Collection

Watch on YouTube

01-2021 – 11-2021

Remote · Dubai

Envoy DeFi

Chief Marketing Officer

Owned the full rebrand and go-to-market of a DeFi yield protocol. Strategy through execution.

Defined GTM strategy and rebranding for a DeFi protocol focused on yield and asset efficiency.
Led token pre-sale and early distribution strategy.
Increased engagement by 30% through targeted campaigns and partnerships.

05-2019 – 05-2021

Singapore

KeyNote, Women Speakers Directory

International Project Manager

Leading directory of top female speakers. Silvia led the company's international expansion across new markets.

04-2018 – 05-2019

Edinburgh, UK

Hilton

Head of Marketing

Developed and managed the 360° quarterly and annual marketing plan by segment, Hotel, Conference Centre, Meetings & Events, Weddings, and F&B outlets.

Weddings campaign that increased sales by 166%.
Winner, Highly Commended, Best Wedding Marketing Plan in the UK, Hotel Marketing Association.
Winner, Best Events & Conference Hotel Award.
Finalist, Best Hotel 50–200 rooms, Best Wedding Hotel in the East, Best City Hotel.

01-2017 – 05-2018

Edinburgh, UK

Stonegate Pub Company

Sales & Marketing Manager

Sales and marketing manager across multiple sites for one of the UK's largest pub companies.

115% of confirmed covers, second in the division.
38.6% YOY confirmed covers growth, highest in the division.
Successfully achieved and exceeded the 2017 sales target.
Awarded 2nd sales team across all divisions.

05-2015 – 01-2017

Barcelona, Spain

Henna Morena

Product Marketing Manager & Partnerships

Cosmetics brand, opened the B2B channel and conducted market research and competitive benchmarking.

B2B Division Launch: opened the B2B division targeting four key segments.
New Points of Sale Acquisition: secured new retail locations to expand brand presence.
Market Research & Benchmarking: identified target markets and strategic opportunities.
Organised national-level workshop events to promote the brand.
Led and coordinated cross-functional teams for initiative execution.

01-2014 – 12-2015

Lleida, Catalonia, Spain

Raidaran

Marketing, Media Relations & Event Coordination

International Adventure Raid, partner of the Adventure Racing European Series and the Championship of Catalonia.

Developed multilingual content (EN, ES, CA, FR) for web, email, blog, and social media.
Managed international logistics and event coordination across different locations.
Established partnerships and secured sponsorships.
Successfully featured the event on TV3, enhancing visibility and reach.

Media

Raidaran 2014, Views

Watch on YouTube

Raidaran 2014 Video

Watch on YouTube

Raidaran, Adventure Race

Watch on YouTube

2015 Raidaran Trangoworld

Watch on YouTube

05-2014 – 05-2015

Barcelona, Spain

Airtècnics

Marketing Online & Community Manager

Digital marketing and SEO for two brands, Airtècnics & CatalogIndustry, aligned with the Marketing Director's strategy.

Initiated social media campaigns from scratch, growing followers by 30%.
Led SEO campaigns focused on keyword optimisation, backlink development, and content quality.
PR including press releases and industry events attendance.
Consistent performance analytics to refine reach and engagement.

05-2014 – 05-2015

Barcelona, Spain

Grupo ITnet

Social Media Manager

Social media calendar management across digital platforms and e-commerce, nosotras.com and mercafutbol.com.

Copywriting, content planning, artwork design, and results reporting.

01-2010 – 05-2014

Barcelona, Spain

SC Trade Center | Salas para Eventos Barcelona y Sant Cugat

Meetings & Events Coordinator

End-to-end event management, from client enquiry and ad-hoc proposals to coordination with teams and suppliers. Venue with full services, 5 minutes from Barcelona.