Work Experience

BMBWeb3 Ventures | Blockchain Marketing Boutique

Growth & Strategy — Fractional CMO

Venture studio. Operating as Fractional CMO and strategic advisor across OTC desks, exchanges, and regulated digital asset platforms.

• OTC desk go-to-market for regulated and yield-focused digital assets.
• Built institutional outreach programmes for HNW funds, asset managers, and institutionals.
• Led listing strategy across Bitget, KuCoin, LBank, XT, and other global exchanges.
• Advised projects on issuance positioning, investor narrative, and market readiness for RWAs and yield products.
• Designed educational programmes for investors, traders, and partners on regulated digital assets and market structure.

Clients & Projects

NexBridge

Chief Marketing Officer

NexPlace

Chief Marketing Officer

SATS Capital

Strategic Advisor

Portio Capital

Fractional CMO

Cookie3

PR Consultant

XHYPE

PR Consultant

PSP Angels

Marketing Consultant

Fayre Labs

Head of Marketing

Envoy DeFi

Chief Marketing Officer

Fayre Labs / RCD Espanyol

Head of Marketing & Communications

Built and led the full marketing function for the official NFT Collection of La Liga club RCD Espanyol.

• Led marketing strategy and execution with a $1M budget.
• Launched the exchange listing of $FAYRE — coordinating marketing, communications, and community growth.
• Launched an NFT Marketplace tied to a major sports brand.
• Managed all PR and communications for the collection launch.

Clients & Projects

RCD Espanyol NFT Collection

Head of Marketing

International Pool Association NFT Collection

NFT Strategy

Envoy DeFi

Chief Marketing Officer

Full rebrand and GTM of a DeFi yield protocol.

• Defined GTM strategy and rebranding for a DeFi protocol focused on yield and asset efficiency.
• Led token pre-sale and early distribution strategy.
• Increased engagement by 30% through targeted campaigns and partnerships.

KeyNote — Women Speakers Directory

International Project Manager

Leading directory of top female speakers. Led the company's international expansion strategy across new markets.

Hilton

Head of Marketing

Developed and managed the 360° quarterly and annual marketing plan by segment — Hotel, Conference Centre, Meetings & Events, Weddings, and F&B outlets.

• Winner — Highly Commended, Best Wedding Marketing Plan in the UK, Hotel Marketing Association.
• Winner — Best Events & Conference Hotel Award.
• Finalist — Best Hotel 50–200 rooms, Best Wedding Hotel in the East, Best City Hotel.

Stonegate Pub Company

Sales & Marketing Manager

Sales and marketing manager across multiple sites for one of the UK's largest pub companies.

• 115% of confirmed covers — second in the division.
• 38.6% YOY confirmed covers growth — highest in the division.
• Successfully achieved and exceeded the 2017 sales target.
• Awarded 2nd sales team across all divisions.

Henna Morena

Product Marketing Manager & Partnerships

Cosmetics brand — opened the B2B channel and conducted market research and competitive benchmarking.

• B2B Division Launch: opened the B2B division targeting four key segments.
• New Points of Sale Acquisition: secured new retail locations to expand brand presence.
• Market Research & Benchmarking: identified target markets and strategic opportunities.
• Organised national-level workshop events to promote the brand.
• Led and coordinated cross-functional teams for initiative execution.

Raidaran

Marketing, Media Relations & Event Coordination

International Adventure Raid — partner of the Adventure Racing European Series and the Championship of Catalonia.

• Developed multilingual content (EN, ES, CA, FR) for web, email, blog, and social media.
• Managed international logistics and event coordination across different locations.
• Established partnerships and secured sponsorships.
• Successfully featured the event on TV3, enhancing visibility and reach.

Airtècnics

Marketing Online & Community Manager

Digital marketing and SEO for two brands — Airtècnics & CatalogIndustry — aligned with the Marketing Director's strategy.

• Initiated social media campaigns from scratch, growing followers by 30%.
• Led SEO campaigns focused on keyword optimisation, backlink development, and content quality.
• PR including press releases and industry events attendance.
• Consistent performance analytics to refine reach and engagement.

Grupo ITnet

Social Media Manager

Social media calendar management across digital platforms and e-commerce — nosotras.com and mercafutbol.com.

• Copywriting, content planning, artwork design, and results reporting.

SC Trade Center | Salas para Eventos Barcelona y Sant Cugat

Meetings & Events Coordinator

End-to-end event management — from client enquiry and ad-hoc proposals to coordination with teams and suppliers. Venue with full services, 5 minutes from Barcelona.

• Managed events from small board meetings to large conferences of 2,000+ people.
• +30 events per week.