Brand Book
The Silvia Mogas brand
The wordmark, palette, type and voice behind the brand. Minimal, editorial and global — a system designed to make complex ideas feel tangible.
Wordmark
Set in Playfair Display. Always give the wordmark room to breathe — never crowd, recolour outside the palette, distort, or add effects.
Colour
Ink
Primary. Text, wordmark, dark sections.
Paper
Canvas. Negative space is part of the brand.
Signal Red
Single accent. Cursor, alerts, key marks.
Ember
Warm secondary. Creative Lab, signals.
Muted
Captions, metadata, supporting copy.
Hairline
Borders, dividers, structure.
Typography
Playfair Display
Display & headlines
Making Web3 Tangible
DM Sans
Body & interface
Clear positioning, trusted narratives, real-world adoption.
Great Vibes
Accent / signature
Silvia Mogas
Voice & tone
Premium, not loud
Editorial and confident. Whitespace, restraint, and precision over decoration.
No hype. No noise. Just signals.
Plain language over jargon. Say the real thing, then stop.
Builder, not just advisor
Concrete outcomes — systems shipped, traction earned, adoption made tangible.
Global by default
New York · Barcelona · Dubai. International in scope and reference.
Visual language
Line-art globe · city skylines · generous negative space