Media project · Rug Radio ecosystem

HYPE! by PULS0 Media

A weekly show decoding marketing, culture, community and emerging narratives across Web3.

From May 2024 to May 2025, I co-hosted more than 40 episodes of HYPE!, a weekly live show produced with PULS0 Media and distributed through the Rug Radio ecosystem.

The programme explored how Web3 companies, founders and communities build relevance, trust and adoption — from community-led growth, storytelling and founder-led marketing to NFTs, artificial intelligence, digital identity, conferences and institutional adoption. I brought a practitioner's perspective shaped by my work across marketing, communications, partnerships, digital assets and international technology ecosystems.

Key information

Role

Co-host & marketing strategist

Format

Weekly live X Space & digital media programme

Language

Spanish

Episodes

42 episodes

Period

May 2024 – May 2025

Produced with

PULS0 Media

Ecosystem

Rug Radio

Key themes

Web3 marketingFounder-led marketingBrand strategyCommunity buildingStorytellingKOL & creator strategyArtificial intelligenceDigital identityNFTs & digital cultureCustomer experienceConferences & ecosystem intelligenceTrust & adoption

Episodes

A selection from the run

Filter the highlighted episodes by theme.

EP. 05

MarketingFi and Permissionless Marketing

Permissionless models and MarketingFi — new incentive structures for Web3 growth.

MarketingAdoption

EP. 10

Pudgy Penguins: From NFT Collection to Global Brand

How Pudgy Penguins scaled from an NFT drop to a mainstream consumer brand.

BrandNFTs

EP. 13

Proof of Attendance Onchain: Beyond the POAP

On-chain attendance and what comes after the POAP.

NFTsCommunity

EP. 15

Azuki: Brand Expansion and the Vision of an Open Anime Universe

Azuki's brand expansion and its open anime-universe vision.

BrandNFTs

EP. 16

Token2049 Singapore: What Is Working in Web3 Marketing

Signals from Token2049 Singapore on what's actually working in Web3 marketing.

ConferencesMarketing

EP. 17

Narratives in Crypto: Who Controls the Conversation?

Who sets crypto narratives — and how the conversation is shaped.

MarketingTrust

EP. 20

Find the Ikigai of Your Personal Brand

Finding purpose and focus in a personal brand.

Personal brand

EP. 21

Marketing Dream Team: The Essential Roles in a Web3 Team

The essential roles that make up a Web3 marketing team.

Marketing

EP. 22

Founder-Led Marketing

Why founder-led marketing drives trust and distribution.

MarketingPersonal brand

EP. 23

Reinventing the Customer Journey with Web3

Rethinking the customer journey with on-chain tools.

MarketingAdoption

EP. 27

Crypto Marketing Predictions for 2025

Where crypto marketing is heading in 2025.

Marketing

EP. 28

Marketing x Abstract Chain

Marketing lessons from the Abstract chain.

MarketingBrand

EP. 30

Drama at the Ethereum Foundation?

Community reactions and governance tension around the Ethereum Foundation.

Community

EP. 31

AI Agents in Marketing: The Beginning of a New Era

How AI agents are reshaping marketing workflows.

AIMarketing

EP. 32

Engagement x AI: Personalisation Without Losing Humanity

Personalisation with AI while keeping the human touch.

EP. 33

Agencies vs. AI: Who Will Survive the Transformation?

What AI means for the future of marketing agencies.

AIMarketing

EP. 34

Trust Is the New Currency of Marketing

Why trust has become marketing's most valuable currency.

TrustMarketing

EP. 35

Eight Content Trends Shaping 2025

Eight content trends defining 2025.

Marketing

EP. 39

Paris Blockchain Week: From Narratives to Institutional Adoption

From narratives to institutional adoption, live from Paris Blockchain Week.

ConferencesAdoption

EP. 41

Token2049 Dubai: Capital, Credibility and Distribution

Capital, credibility and distribution — signals from Token2049 Dubai.

ConferencesAdoption

EP. 42

From Hype to Adoption: What Really Works in Web3

Closing the loop: from hype to real-world adoption.

AdoptionMarketing

Series

Signals from the Global Conference Circuit

Several HYPE! episodes translated insights from major international Web3 and technology conferences into practical lessons for founders, marketers and ecosystem teams.

Permissionless Marketing

How to Turn a Web3 Conference into Real Opportunities

Token2049 Singapore

Future Blockchain Summit Dubai

Devcon Southeast Asia

Web Summit Lisbon

Paris Blockchain Week

Token2049 Dubai

Produced with

Distributed through

Behind the mic

I'm a Web3 and digital-assets strategist, media host and moderator — I translate complex technology into clear market narratives across marketing, trust, identity, distribution and adoption.