01
Fractional CMO
Full marketing leadership without the full-time hire.
Embedded strategic and executional marketing leadership for regulated digital asset platforms, exchanges, and token issuers. I operate as part of your team — owning the GTM, leading the listings, and building the institutional relationships your business needs to grow.
Who it's for
Exchanges, regulated digital asset platforms, OTC desks, token issuers, and RWA projects that need senior marketing leadership but aren't ready for a full-time CMO hire.
Past clients & examples
What's included
- Go-to-market strategy and positioning
- Exchange listing strategy and execution — Bitget, KuCoin, LBank, Bitfinex, Gemstone, XY, and others
- Institutional outreach programmes for HNW funds, asset managers, and traditional finance
- Token launch and pre-sale marketing
- PR, communications, and thought leadership programme
- Team leadership and marketing team build-out
- Investor narrative and deck review
- Weekly leadership cadence and reporting
Outcome
A market-ready product with clear positioning, a channel strategy that converts, and institutional relationships that open doors — without the cost or commitment of a full-time executive.
Get started
Interested in working together?
Book a 30-minute call to talk through your situation and whether this engagement is the right fit.
Other services
02
Strategic Advisory
Pattern recognition from two decades across Web3, capital markets, and consumer brands.
03
Speaking & Keynotes
100+ stages. 20+ countries. On the topics that move the conversation forward.
04
Lecturing & Corporate Training
Real-world strategy brought into the classroom or boardroom.
05
Personal Branding & PR
Positioning that builds pipeline — not just followers.
06
1:1 Mentorship
For founders and senior marketers navigating Web3.
07
Event Hosting & Organisation
Conferences and private events that feel intentional from start to finish.